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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Q Assume you are the new marketing vice president at the Mayo Clinic. The CEO and the board have decided to expand their international sales revenues by 100 percent over the next five years. Write a memo to your staff outlining the marketing research that will be needed to support such a strategy. Be specific about sources of secondary data and the best places and media for gathering primary data. Also, be specific about the best methods to use.

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This is to proudly announce that The Mayo Clinic has decided to expand its sales all over the world by 100 percent within the next 5 years. And we will do it together. With such expansion comes power for which we need to draw up a strategy whose level one begins with you. In the next two weeks the company is inviting ten potential marketing research reports from teams of four employees which shall be assigned within two days from now and you shall be notified through a mail. All the teams’ shall need to submit their reports 25th August in the trail mails and the best ten among them shall be financed to attend a seminar in Viroth’s Hotel, Cambodia.